ASX(Academic Stack X) offers a solution to generate high quality XML and high quality rich html & PDF.
ASX(Academic Stack) provides the capability to upload your existing MS-Word files, and add your uploads in ASX(Academic Stack X) process queue, and ASX will convert it to a rough xml file.
Editor need further tune some unrecognized items(such as references) manually, then validate the XML schema through the official validator.
You can download the converted XML files from dashboard/FTP server and upload them to your website, this step can be integrated into ASX(Academic Stack X) submission system.